Design can create a lot of value in industry. It can make products or experiences safer as well as easier and cheaper to manufacture and implement. Design can also add value by making these products or experiences distinct and by helping companies manage their products and service portfolios better.
Famous examples of design-driven companies
- Apple reinvented the PC industry and mobile phones.
- Alessi is an Italian kitchenware manufacturer that reinvented the kitchenware industry.
- IKEA and Zara are examples of fast-moving low-tech consumer goods. Their design captures trends in a flash and rolls them out to the market.
- Metso is a Finnish paper machine manufacturer, which uses design for industrial processes
- The Italian chemist Giulio Natta invented synthetic polymers that changed furniture design of companies like Kartell, Driade and Magis.
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